Licensing Consumer Connections for BTS | Hyeji Byun (Pardee’11)

Hyeji Byun (Pardee’11) is a licensing project manager at Big Hit IP. One aspect of her dynamic job is to find meaningful ways to bring the South Korean boy band sensation, BTS, closer to their fans. From animated characters to pop-up stores around the world, there is no shortage of opportunities to expand the reach of this cultural phenomenon. On this episode of the podcast, Hyeji shares her story and identifies the common threads between her current career and her childhood dream of becoming a Korean diplomat.

Recorded April 2020